
I was in Dallas on a business trip a couple of months ago and on my way back to the airport to return my rental car I decided to flip on the radio to try and find some music representative of the great state of Texas. I thought I’d find some local blues, Texas swing, maybe a little Tejano, but no… station after station I heard a mishmash of the hits of today. I kept hitting the seek button and finally came across something that caught my ear- a song that sounded like an old classic but fresh and new at the same time. However, after listening to it I got to thinking… whatever happened to the good old days of corporate radio?
The song in question was “Rock and Roll Honky Tonk Ramblin’ Man” from Bruce Robison & the Back Porch Band, a countryesque ditty with a fun lyric and lazy cool vibe. Oddly enough, my mind immediately flashed back to my younger radio listening days where the local top 40 station had an eclectic mix of songs from various genres- everything from new wave (Gary Numan), country (Eddie Rabbit), disco (KC and the Sunshine Band), rock (Paul McCartney and Wings), R&B (Earth, Wind, & Fire) and on and on. My first thought was… how is this cool little song going to be heard by the general public when corporate radio playlists are so tight and follow the same formula? There is no big production here; no big guitars, no click track, and no autotune but plenty of soul and a lot of feel.
Yeah, yeah, I’m sure some of you are saying… you STILL listen to the radio? Not really, and that’s part of the point- I’ve given up on radio BECAUSE of the formula and tight playlists. Too much of the same and not enough different and unfortunately, that is not going to change ever since regulations were relaxed in the 80s and even more so when President Clinton signed the Telecommunications Act in 1996. This latter act removed restrictions on how many stations a company could own nationwide as well as in a single local market, essentially allowing larger companies with the most money to buy up as many stations as they pleased. Unfortunately, this has led to a handful of large corporations controlling the bulk of the media outlets- in my radio example, Clear Channel (now iHeartMedia) went from a little over 40+ stations before the Telecommunications Act to as much as 1200+ in early 2000 (it now owns roughly 900+ stations). In second place is Cumulus Media, which owns approximately 450 stations (a paltry number in comparison). The remaining 30%(!) of stations are owned by multiple companies, of which only one owns more than 300.

As someone who loves (loved?) the industry and was a brief part of it in the late 80s (did a summer internship with Jacor Communications), I realize that “money talks” and the likelihood of change is slim to none. Radio was an important gateway to my love of music but the depth and breadth of station playlists are a thing of the past. Fortunately the internet has essentially saved the day for me and my fellow music nerds, but radio obviously still plays a huge part in breaking new artists to the general public. Unfortunately, you’ll likely never hear an eclectic mix of artists like Blackberry Smoke, The Roots, Clutch, Rival Sons, Bruce Robison, Gary Clark Jr, Vintage Trouble, or Maggie Koerner on any ONE corporate owned radio station and RARELY on ANY corporate owned station. While the independent radio stations are fantastic with what they do, they don’t have enough pull (nor the $$$) in the media world to give these artists their just due. And that makes me shake my damn head…











